worldwide commercial networks

Globalization has profoundly transformed the landscape of modern sport. What was once predominantly local or national in character has evolved into a global phenomenon characterized by international competitions, transnational athlete mobility, global media coverage, and worldwide commercial networks. Sport now functions as both a product and a driver of globalization, shaping cultural exchange while reflecting global power relations.


Through international tournaments, professional leagues, and digital platforms, sport connects diverse societies and cultures. At the same time, erotic globalization introduces challenges related to inequality, cultural homogenization, labor exploitation, and governance complexity. Understanding the relationship between sport and globalization is essential for analyzing contemporary sport systems and their broader social implications.


This article examines how globalization has reshaped sport, focusing on cultural diffusion, economic integration, athlete migration, political influence, and ethical concerns within the global sports ecosystem.

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